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Talent at Wiggle

Come and join our winning team, check out our latest vacancies below

Talent at Wiggle

Come and join our winning team, check out our latest vacancies below

About Us


We are passionate about everything we do and driven by our winning teams, who value the unique strengths we each bring.

Wiggle started out as Butler Cycles, a small independent bike shop established in Portsmouth, UK in 1920. In 1999, Butler Cycles went online with the launch of Wiggle.

Chain Reaction started as a small family run business in 1985, we’ve been there for every turn of the pedal, for every cyclist around the world! We started as a small bike shop in Ballynure, Northern Ireland and we went online in 2000 with the launch of chainreactioncycles.com

About Us

In 2016, Wiggle and Chain reaction merged and we are now a global leader in the online retail of equipment for cycling, running and swimming, selling to over 70 countries, in 10 languages and 14 currencies.

In December 2021 we joined SSU! SSU is a group of specialist sports webshops powered by our leading sports commerce and technology platform.

The company brings together brands such as Fahrrad.de, Bikester, Probikeshop, Campz, Addnature, Tennis-Point, Outfitter, Stylefile and Wiggle Chain Reaction.

Together we unite the world’s sports data pools, digital talent and passion for active living.

Offices & Locations

We are always looking for the best talented people to join our team. Our head office is based in Portsmouth, we have an office based in Mallusk and our distribution center is based in Wolverhampton.


Lakeside, Portsmouth, PO6 3EN


5 Trench Rd, Newtownabbey, BT36 4TY

Flagship Store

24 Boucher Rd, Belfast, BT12 6HR


Black Country New Road, Bilston,
Wolverhampton, WV14 7BR

Our Offices


WiggleCR want to ensure all employees have a great work/life balance.

  • 25 days holiday + 8 Bank Holidays

  • Loyalty days

  • Working hours: 37.5 hours per week

  • Company Bonus Scheme

  • Staff discount

  • Monthly ride outs

  • Casual dress code

  • Pension

  • Healthcare Scheme

  • Employee Assistance Programme - the service includes: 24/7 GP service, Financial and Legal advice service, Diet, Exercise and Stop Smoking support



It's our values that define us and make us who we are! These are our values they belong to us!

We win together
We are brave
We are all in
We lead from the front
We learn fast
We love it. We live it.